What’s So Exciting about Signatures?
One gauge of a company’s success is the level of enthusiasm shown by its customers and employees. By this measure, DocuSign is way up there. This was in full display at their annual user conference last week in San Francisco (appropriately called DocuSign MOMENTUM). At first, during the opening keynote, I thought it might be just reflecting back the enthusiasm and energy of their CEO’s presentation (anyone who has met or seen Keith Krach in action knows what I mean). But even when more subdued speakers were on stage, the response from the audience to customer success stories and new capability announcements was more like a rock concert than a business conference. I found the same level of genuine enthusiasm in one-on-one conversations as well.
At first blush this may seem odd. I mean, what’s the big deal about something as seemingly prosaic as a signature? When you really start digging into it, the potential impact is substantial. Signatures pervade business processes. They provide fundamental control points for managing commitments by encouraging diligence at key decision points—compelling the signer to stop and think through the decision for which they will be held accountable. Signatures also provide an audit trail of those decisions. And as I learned, signatures are just the tip of the iceberg in the transformation to a 100% digital enterprise, the goal of DocuSign’s Digital Transaction Management platform.